Cameron, the CEO of Cinnamon Sticks

Matilda, Manager of Manufacturing Multitasking


Work with: High Wide & Handsome
Art Direction: Deana Abdou, Lori Ellison, Jarrett Farls, & Mike Wolfsohn
Illustrations: Andrew Rae

Deana, the Dough Roll Pro

Kelsey, Coordinator of Cracker Conveyance


The snack-happy story of Mary’s Gone Crackers starts at a kitchen table in 1994. Almost 30 years later, this insanely tasty, organic, gluten-free, non-GMO, plant-based snack brand is the most unforgettable name in the crackers aisle. In 2021, High Wide & Handsome was chosen to fan the flames of the better-for-you brand’s foodie fanbase. Inspired by the devotion of the company’s employees, we baked up a fresh look and voice for Mary’s Gone Crackers based on a fabulously fitting new tagline: Passionately, Unabashedly & Irrationally Obsessive about Crispy, Crunchy Snacks™. 

credits

Simon, the Seed Sleuth

Victoria, Vice President of Crunchonomics



categories

Identity, Animation, Web Design, Advertising, Packaging

Description